New Zealand brewing company Yeastie Boys have taken a further step toward making United Kingdom their major focus by announcing the signing of renowned brewer James Kemp from Manchester’s Marble Brewery.
Yeastie Boys’ irreverent ales – founded down under in 2008 and now brewed in New Zealand, Australia, and United Kingdom – have made a considerable impact in the UK since arriving in 2015 and the business recently announced that they had tripled UK sales in the 2017 calendar year.
“We’ve got off to a cracking start in the UK, from absolutely nothing, but we’re always thinking of the future and this was the perfect place to bring someone on board” Yeastie Boys’ founder Stu McKinlay explained.
“Bringing James into the team is an investment in our brand as well as the product. We’ve long been known for innovation but in the UK we’ve focused on our core range products, only bringing in very small volumes of seasonals and specials from New Zealand.
“As our reach expands nationally and into Europe, and often outside the traditional ‘craft beer’ venues, it’s important to us that we continue to excite and delight the independent trade and that needs to happen from here in the UK rather than back in New Zealand. I can’t think of anyone better to do that than James Kemp. I’ve known him for over a decade and his dedication to innovation and quality make him one of the very best brewers that I know.”
James Kemp said: “I’ve been a fanboy of Yeastie Boys since I first tried Pot Kettle Black almost ten years ago and I’ve always considered them to be one of the most exciting and edgy breweries in the world. I’m really looking forward to having a lot of fun making great beer and helping take them to the next level.
“We’ve not mapped out an exact plan of what we’ll brew, yet, as we really want to let James focus all his energy on his last couple of months at Marble” added Stu, “but expect a good dose of easily accessible seasonal beers, possibly with melon balls, followed by a really exciting long-term focus on elegant and very special beers.”
Yeastie Boys – who celebrate their tenth year in 2018 – are now just over two years into in brewing in UK and are a year into production in Australia. “Exporting our products around the world is becoming less of an option as we see local beer scenes really exploding in terms of both diversity and quality,” said the UK-based McKinlay, “The setup of Yeastie Boys UK and Yeastie Boys Australia allows us to build a base making local beers with a New Zealand accent. We’ve got to the point where we really needed someone far better than me to oversee all this production and James is the perfect person for that job!”